MAXIMAL CONCEPTS
BUILDING ICONIC DINING EXPERIENCES THROUGH DESIGN, STORYTELLING, PEOPLE AND SUSTAINABILITY
Maximal Concepts is one of Asia’s most awarded restaurant groups — a collective of creators, chefs, and entrepreneurs redefining the global hospitality landscape. Founded in Hong Kong, Maximal has developed over 26 original brands and opened more than 60 venues worldwide, from fine dining to destination lifestyle concepts.
The group’s flagship brand, Mott 32, is celebrated as one of the most influential Chinese restaurant brands in the world, setting new standards for craftsmanship, sustainability, and design. With acclaimed locations in Hong Kong, Las Vegas, Vancouver, Toronto, Dubai, Singapore, Seoul, Bangkok, and Cebu, Mott 32 continues to expand with upcoming openings in London, Los Angeles, Scottsdale, Riyadh, Bali, Budapest, Sydney, Melbourne, Brisbane, Perth, and Abu Dhabi.
Alongside Mott 32, Maximal operates celebrated concepts including Limewood, Hong Kong’s iconic beachfront restaurant blending smoke, fire, and coastal cuisine, and Sip Song, a bold modern Thai concept with locations in Hong Kong and Dubai, and two more in development. The group also created The Aubrey, a partnership with Mandarin Oriental Hotel Group, now open in London and Hong Kong, redefining the Japanese izakaya experience through artful dining and cocktail craftsmanship.
As a trusted collaborator to some of the world’s most respected hospitality and real-estate partners — including Mandarin Oriental, Marriott International, The Ritz-Carlton, Marina Bay Sands, The Venetian Las Vegas, and Sunset Hospitality Group — Maximal brings its design-driven, sustainability-focused approach to landmark projects worldwide.
From concept to execution, Maximal builds restaurants that become brands — and brands that become destinations, each reflecting a commitment to storytelling, sustainability, and excellence in design, flavour, and experience.
Around the Globe
The Brands
OPENING SOON
The People
MALCOLM WOOD
CO-FOUNDER AND MANAGING DIRECTOR
Malcolm Wood is a leading influence in the Food & Beverage industry. For over 20 years, he has been driving change and innovation across the sector with his passion for Malcolm Wood is an award-winning entrepreneur, filmmaker, and adventurer recognised as one of the leading voices shaping the future of food and hospitality. A United Nations ambassador through his work driving environmental and social change, he is renowned for advancing sustainability, innovation, and cultural impact across hospitality, media, and adventure. He has been recognised among Tatler’s “Asia’s Most Influential,” Prestige’s “Top 40 Under 40,” Money Asia’s “Top Financiers,” and the Hong Kong Living Influencer Awards. Co-founder of Maximal Concepts, KIN Farms, and Plastic Conscious, he has launched more than 60 venues and businesses worldwide, earning over 500 international awards. His flagship brand, Mott 32, is one of the most awarded Chinese restaurant brands globally, with acclaimed locations across Asia, North America, the Middle East, and Europe.
XUAN MU
CO-FOUNDER AND MANAGING DIRECTOR
With over 25 years in the F&B industry, Xuan continues to exert his experience and wide ranging skillset over the daily management and operation of Maximal Concepts. From inception of the most creative concepts to flawless execution, he has created and operated some of the most acclaimed lifestyle venues in Hong Kong. Entrepreneur at heart with a genuine hospitality, Xuan strives to build enduring relationships while creating exceptional experiences and rewarding moments for its guests, partners, employees and the communities he serves.
MATT REID
CO-FOUNDER AND MANAGING DIRECTOR
Matt Reid is an award-winning entrepreneur and creative leader in global hospitality and design. Recognised internationally for shaping influential brands, his work is defined by innovation, sustainability, and cultural impact. As Co-founder of Maximal Concepts, KIN Farms, Far North Productions, and Plastic Conscious, Matt has led the creation of more than 60 award-winning restaurants and lifestyle concepts worldwide, earning over 500 international accolades for innovation, design, and guest experience. A driving force in concept development and branding, he continues to deliver projects that unite hospitality, sustainability, and culture—setting new standards for modern dining and design.
The Partners
CAREERS
JOIN A TEAM SHAPING THE FUTURE OF DINING
Maximal Concepts is home to chefs, bartenders, designers, and operators united by one belief — that hospitality can move people. Our success comes from talent that dares to create, lead, and think beyond boundaries.
Here, you’ll work alongside some of the industry’s most creative minds on award-winning brands such as Mott 32, Limewood, Sip Song, and The Aubrey. Whether helping open a new destination restaurant or reimagining a neighbourhood favourite, you’ll be part of a group that values growth, collaboration, and innovation.
We offer opportunities across culinary, bar, operations, design, and brand development — with mentorship, global mobility, and access to world-class training. If you’re driven by creativity, integrity, and excellence, we’d love to hear from you.
Work with Maximal Concepts. Build a career that inspires, connects, and endures.